After a falling out with a business partner, the celebrity confidence coach was left to start over. The client built a digital App product and a coaching service for her audience but had been left with everything in pieces. She needed to get things up and running fast in order to keep her team and make payroll.
The client had a large social media presence, but couldn’t figure out why she was having a hard time selling her coaching services. She invested in popular programs and yet struggled to build her own coaching business. There was an assumption that a large audience alone was enough to build a sustainable online business. When we began working together her income came from live appearances and influencer work, but not her coaching services. So when my client became ill, due to stress and couldn't work, the business also suffered.
From 4 to 6 figure months
+1233 new leads
Now works 2 days a week
Easy systems for conversion
Growing business without Funnels
The client had the classic “I need to work on my sales funnel” syndrome. She was overworked and worried about paying bills. So she thought by building a system to automate everything, she wouldn't feel so exhausted and overwhelmed by her business.
After running her business through my auditing framework, I discovered that she didn't have clarity about business numbers and financials. She wanted to focus on sales, but she needed to create a profitable business model and establish a better relationship with numbers and the 7-figure calculator run rate in order to build a successful coaching program.
The beauty of Scalable Business Audit is that it highlights specifically where we need to focus our efforts. We could have easily built a funnel and promoted it on social media, which is what her previous coaches did, especially since she already had a large audience, a team, and her V1 of her coaching program built out.
But from experience, I knew that creating a plan based on numbers would be her formula for success.
With a clear understanding of the numbers dashboard to measure her week-over-week effort, she was then able to take action.
First focus, create measurable goals and begin to work towards them so that we could then focus on marketing, sales and team development.
This meant we had to really break down:
revenue needed to cover expenses,
profitable pricing strategies,
KPI dashboard for reporting, and the
sales commissions tracker.
Building out her teams and systems meant we:
created an org chart with clear swim lanes for each member,
role scorecards to create expectations and an easy 1-1 employee review system,
removed people who weren't a good fit for the team and the organization overall,
created a weekly team training and meetings schedule,
created a compensation tracker for clarity around commissions and when payouts happen, so everyone was on the same page,
simplified the sales process so that she only needed 3 people to reach her sales goals,
focused on training the team on sales conversations to ultimately move the CEO out of sales completely, and
hired a new sales team.
Creating a new marketing and sales strategy meant we:
re-worked her Product-Market-Fit Positioning in her Industry,
created the “Be That Bitch” campaign and “Be The Star of Your Own Show” campaign,
created a new positioning statement and got very comfortable telling her audience who she is and what she really does,
created a new social campaign of her going live, doing hot seat coaching to give her audience a true experience of her brilliance,
focused on selling results and not her Process,
built an all-new sales page, simplified the "buy now" process, and
removed the clunky old funnel that was a monster to manage and didn't generate leads.
After working with me for six months, my client grew her revenue from $10k months to $125k months.
To reach those results in her business, I created a strategy that involved:
cleaning up her numbers,
getting clear on her product offering and pricing, and
overhauling her positioning and messaging.