Forbes ranked Celebrity
Confidence Coach
The client had a large social media presence, but couldn’t figure out why she was having a hard time selling her coaching services. She invested in popular programs and yet struggled to build her own coaching business. There was an assumption that a large audience alone was enough to build a sustainable online business. When we began working together her income came from live appearances and influencer work, but not her coaching services. So when my client became ill, due to stress and couldn’t work, the business also suffered.
With a clear understanding of the numbers dashboard to measure her week-over-week effort, she was then able to take action.
The Numbers
This meant we had to really break down:
- business expenses,
- revenue needed to cover expenses,
- profitable pricing strategies,
- KPI dashboard for reporting, and the
- sales commissions tracker.
Team & Systems
- created an org chart with clear swim lanes for each member,
- role scorecards to create expectations and an easy 1-1 employee review system,
- removed people who weren’t a good fit for the team and the organization overall,
- created a weekly team training and meetings schedule,
- created a compensation tracker for clarity around commissions and when payouts happen, so everyone was on the same page,
- simplified the sales process so that she only needed 3 people to reach her sales goals,
- focused on training the team on sales conversations to ultimately move the CEO out of sales completely, and hired a new sales team.
Marketing & Sales
- re-worked her Product-Market-Fit Positioning in her Industry,
- created the “Be That Bitch” campaign and “Be The Star of Your Own Show” campaign,
- created a new positioning statement and got very comfortable telling her audience who she is and what she really does,
- created a new social campaign of her going live, doing hot seat coaching to give her audience a true experience of her brilliance, focused on selling results and not her Process,
- built an all-new sales page, simplified the “buy now” process, and removed the clunky old funnel that was a monster to manage and didn’t generate leads.
To reach those results in her business, I created a strategy that involved:
- cleaning up her numbers,
- getting clear on her product offering and pricing, and
- overhauling her positioning and messaging.